About the Author

Dom LeRoux is an award-winning author, e-commerce growth executive, and speaker who has held leadership roles and helped scale eight- and nine-figure businesses. He has also served as a Panel Advisor to USF's Muma College of Business.

For Dom, “create value first” is more than a philosophy. It is the operating system behind how he builds businesses and relationships: give people a reason to trust you before asking for anything in return.

That same principle is at the heart of his book, The Corporate Gifting Playbook, which explores how thoughtful giving can create genuine value, deepen trust, and open doors with customers, clients, and prospects before a transaction begins.

His TEDx talk, We Have Opportunity Backwards, takes that philosophy beyond e-commerce and corporate gifting. Dom challenges the conventional belief that opportunity must come first and proposes a different order: create value before there is anything to gain, allow trust and relationships to grow, and discover what opportunities can emerge as a result.